Bad Bunny’s Super Bowl half-time show was one big love letter to his native Puerto Rico, culminating in a message of pride in his home and the Americas, and an appeal for unity with the US.
The 14-minute set included guest performances from Lady Gaga and Ricky Martin, along with cameos from the likes of Pedro Pascal, Cardi B, Karol G and Jessica Alba, who could be seen dancing on the porch of his famous casita, a staple of his shows designed to look like a traditional Puerto Rican home.
The 31-year-old, who was the world’s most-played artist in 2025 according to Spotify, made history by becoming the first musician to perform entirely in Spanish at a Super Bowl, which is normally the most-watched event on US TV.
He did choose to say one line in English, “God bless America”, before listing nations of Central, South and North America as dancers carried their flags.
Behind them, a billboard message read “The only thing more powerful than hate is love”, and he held a football at the end of the segment bearing the slogan in English: “Together, We Are America.”
However, Bad Bunny, real name Benito Antonio Martinez Ocasio, did not use his performance to make any explicit political statements against the current US administration.
Despite that, President Donald Trump, who did not attend this year’s Super Bowl, called Bad Bunny’s set “absolutely terrible, one of the worst, EVER!” on his social media platform Truth Social.
He added that it was “an affront to the Greatness of America” and “nobody understands a word this guy is saying”.
An alternative event, the All-American Halftime Show, was organised by Turning Point USA and was headlined by Trump-supporting singer Kid Rock.
Celebrity appearances, controversial ads and other Super Bowl takeaways
Bad Bunny’s performance in Santa Clara, California, marked the first time the singer and rapper had performed in the United States – except for shows in Puerto Rico – since releasing last year’s Grammy Award-winning album Debí Tirar Más Fotos (I Should Have Taken More Photos).
Puerto Rico, which is a self-governing territory of the USA, was at the heart of everything in this performance, from his early emergence from a sugarcane field to a set that was meant to represent the sounds and sights of the place he calls home.
Transporting himself through a Latin landscape, with set pieces that included everything from a nail salon to a bar, the Grammy award winner reeled off a medley of his biggest hits, including Tití Me Preguntó, MONACO and BAILE INoLVIDABLE.
