Taylor Swift has announced her 12th studio album The Life of a Showgirl, after an intense 24 hours of speculation from fans.
Rumours began on Monday morning, when the singer’s marketing team posted a carousel of 12 photos with the caption “Thinking about when she said ‘See you next era…”
In the hours that followed, her boyfriend Travis Kelce confirmed that she would be a guest on his podcast New Heights and Swift’s official website began a countdown to 00:12 ET (05:12 BST).
The pop star’s 11th album The Tortured Poets Department, released last year, broke the Spotify record for being the most-streamed album in a day.
The title of the album was announced on social media with a clip from Kelce’s podcast, and simultaneously made available for pre-order on Swift’s official website.
Fans who pre-ordered the album received a message which said it would ship before 13 October, but that “this is not the release date”.
The official release date for the new music is yet to be confirmed.